What is FreshTrade?

The fresh produce industry is built on relationships, trust and the ability to find the right business partners at the right time. FreshTrade was created to make this process easier.

FreshTrade is a B2B platform designed for companies operating in the fruit and vegetable sector. It helps sellers showcase their products and enables buyers to discover new product opportunities through a professional environment dedicated to business.

Rather than replacing existing commercial relationships, FreshTrade is designed to help companies expand their network and discover new opportunities. Buyers and sellers remain in control of every commercial discussion while using the platform to identify potential business partners.

The platform is open to professional operators who are looking to increase their visibility, discover new products and build trusted business relationships.

Benefits for Sellers

FreshTrade gives sellers the opportunity to:

Present their company to professional buyers.

Publish product opportunities quickly and easily.

Increase visibility within the fresh produce industry.

Reach companies actively looking for new suppliers.

Build new commercial relationships.

Benefits for Buyers

FreshTrade helps buyers to:

Discover new suppliers and product opportunities.

Explore products from different companies in one place.

Save time when searching for new business partners.

Request introductions with companies of interest.

Expand their supplier network.

FreshTrade is continuously evolving based on feedback from the industry, with the goal of providing practical tools that simplify commercial relationships throughout the fresh produce supply chain.